Facebook and Instagram Professional Connection
💡 Prior to joining the Walmart Boosting program, ensure that your Meta health/quality doesn't have any pending issues or problems. And ensuring your Facebook and Instagram are connected and set to Professional.Before you start, we recommend connecting your Account to a 2FA; WhatsApp is the easiest option.
Phase 1 -- Create a Facebook Page (Optional if you don't already have a Page)
- Log in to your personal Facebook account (you need one to create a Page)
- Click the menu (≡) and go to Pages, then Create new Page
- Enter your page name, choose a category (e.g., "Local Business", "Brand"), and write a short description
- Add a profile photo and cover photo — use consistent branding you'll also use on Instagram
- Fill in any additional details (if any): website, phone, hours, location
- Click Create Page, and you're live
Phase 2 -- Create a Professional Instagram Account
- Download the Instagram app (or go to instagram.com) and sign up for a new account, or log in to an existing one
- Go to your profile → tap the three lines (≡) → Settings and privacy
- Tap Account type and tools → Switch to professional account
- Choose your account type: Business -- best for brands, shops, services (gives you contact buttons, ads, and full analytics)** **
- Select a category and complete your profile: photo, bio, contact info
Phase 3 -- Connect Facebook Page to Instagram
Option A -- From Instagram (simplest):
window from your browser, keep an eye out for it.
- Go to Instagram Settings → Account Center (or Linked accounts)
- Tap Add accounts or Connect accounts
- Log in to Facebook when prompted and select your Facebook Page
- Confirm the connection
Option B -- From Meta Business Suite:
- Go to business.facebook.com and log in
- Click Settings → Accounts → Instagram accounts
- Click Add and follow the prompts to link your Instagram profile to your Page
Updated on: 03/06/2026
Thank you!